The freedom economy gaining the M-commerce edge in the era of the wireless Internet
Peter Keen, Ron Mackintosh.
- Berkeley, Calif., U.S.A. Osborne/McGraw-Hill c2001.
- xii, 259 p. 24 cm.
Includes bibliographical references (p. [239]-246) and index.
0072133678
Business enterprises--Technological innovations. Customer relations. Electronic commerce. Internet marketing. Mobile communication systems. Technological innovations--Economic aspects. Wireless Internet.