The marketer's guide to successful package design 
Herbert M. Meyers, Murray J. Lubliner.  
 - Lincolnwood (Chicago), Ill.  NTC Business Books  c1998.  
 - xvii, 281 p.  ill.  26 cm. 
<br/><br/> "American Marketing Association."  
<br/><br/>Includes bibliographical references (p. 269-272) and index.  
<br/><br/><label>ISBN: </label>0844234389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Packaging.<br/>Packaging--Design.
<br/><br/><label>LC Class. No.: </label>HF5770  / .M46 1998