TY  - BOOK
TI  - The marketer's guide to successful package design
SN  - 0844234389
AV  - HF5770 .M46 1998
PY  - 1998///.
CY  - Lincolnwood (Chicago), Ill.
PB  - NTC Business Books
KW  - Marketing
KW  - Packaging
KW  - Design
N1  - "American Marketing Association."; Includes bibliographical references (p. 269-272) and index.
ER  -