TY  - BOOK
TI  - Matrade business handbook: branding for export Q&A 
SN  - 9789833196012
PY  - 1999///-
CY  - Kuala Lumpur
PB  - Malaysia External Trade Development Corporation (MATRADE)
KW  - International business enterprises
KW  - Handbooks, manuals, etc
KW  - Malaysia
KW  - Brand name products
KW  - Marketing
ER  -