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    <subfield code="a">The mass media, public opinion, and public policy analysis</subfield>
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    <subfield code="a">Introduction -- Linkage models, public opinion, and media effect -- Professional public relations and political power -- Causal factors and media influence in voters' choice -- Presidential manipulation and reporters' bias : the eternal conflict -- Th e Watergate scandal : the opinion-policy process exposed -- Blacks and the mass media -- The media and society : theories of media effects -- The mass media and political change : an empirical test -- The wired nation : social and political implications -- Some concluding thoughts and new research avenues.</subfield>
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