TY - BOOK TI - The mass media, public opinion, and public policy analysis: linkage explorations AV - HM261 .S824 PY - 1975///] CY - Columbus, Ohio PB - C.E. Merrill Pub. Co. KW - Mass media KW - Public opinion KW - Social policy KW - Mâedias KW - Opinion publique KW - Politique sociale N1 - Includes bibliographical references and index.; Introduction -- Linkage models, public opinion, and media effect -- Professional public relations and political power -- Causal factors and media influence in voters' choice -- Presidential manipulation and reporters' bias : the eternal conflict -- Th e Watergate scandal : the opinion-policy process exposed -- Blacks and the mass media -- The media and society : theories of media effects -- The mass media and political change : an empirical test -- The wired nation : social and political implications -- Some concluding thoughts and new research avenues UR - https://books.google.com/books?id=dwUqAQAAMAAJ ER -