The
economics of advertising
text
bibliography
n
Amsterdam
North-Holland Pub. Co.
1972
monographic
0 e
xiii, 312 p 23 cm.
Bibliography: p. 291-301.
Advertising
Publicitâe
Aspect âeconomique
Publicitâe
HF5821 .S413
HB51 .F52 no. 80
Contributions to economic analysis 80
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