TY  - BOOK
TI  - The economics of advertising. 
SN  - 0444103902
AV  - HF5821 .S413
PY  - 1972///.
CY  - Amsterdam
PB  - North-Holland Pub. Co.
KW  - Advertising
KW  - Publicitâe
KW  - Aspect âeconomique
KW  - ram
N1  - Bibliography: p. 291-301.
ER  -