TY  - BOOK
TI  - REVERSE INNOVATION: CREATE FAR FROM HOME, WIN EVERYWHERE
SN  - 9781422157640
PY  - 2012///]
CY  - Boston, Massachusetts
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - International business enterprises
KW  - Management
KW  - Case studies
KW  - Technological innovations
KW  -  Case studies
ER  -