Essentials of marketing  text and cases 
Geoff Lancaster, Lester Massingham.  
 - 3. ed. 
 - London  McGraw-Hill  c1999.  
 - vii, 539 s.  ill.  25 cm. 
<br/><br/> Previous ed.: 1993.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0077094379 (pbk) 9780077094379 (pbk)