00507nam a2200157Ia 4500001001100000005001700011008004300028020002100071020002400092245008200116250001100198260003300209300003000242500002500272504005200297000000246320251012174314.0  091213s1999    uik           000 u eng d  a0077094379 (pbk)  a9780077094379 (pbk)00aEssentials of marketingbtext and casescGeoff Lancaster, Lester Massingham.   a3. ed.  aLondonbMcGraw-Hillcc1999.   avii, 539 s.bill.c25 cm.  aPrevious ed.: 1993.   aIncludes bibliographical references and index.