Will & vision  how latecomers grow to dominate markets 
Gerard J. Tellis and Peter N. Golder.  
 - New York  McGraw-Hill  c2002.  
 - xv, 340 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references (p. [315]-330) and index.  
<br/><br/> Business professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in-depth research on market entry and new product markets. Case studies of market leaders including Microsoft, Intel, Hewlett-Packard, Fede ral Express, Procter & Gamble, and Charles Schwab, along with analyses of archival reports, show how five key drivers--vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage--have remained remarkably similar from the nineteenth century to today. The authors contrast the behavior of firms that endured as leaders with those that had as good as or a better chance to do the same.  And, most importantly, they show how firms today can follow the examples of long-term market leaders to seize substantially greater market share regardless of the cost or complexity of their products. 
<br/><br/><label>ISBN: </label>007137549X (acid-free paper) 
<br/><br/><label>Nat. Bib. No.: </label>GBA1-W8832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--United States.<br/>Marketing--United States.