Innovating analytics  word of mouth index--use the next generation of net promoter to increase sales and drive results 
Larry Freed.  
 - Hoboken, New Jersey  Wiley,  2013.  
 - v, 282 pages  illustrations  24 cm 
<br/><br/> Includes bibliographical references ( pages 268-272) and index.  
<br/><br/><label>ISBN: </label>9781118779484 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods.<br/>Consumer satisfaction.