00608nam a2200157Ia 4500 0000023655 20251012174652.0 9781118779484 (cloth) 658.872 FRE 2013 Innovating analytics word of mouth index--use the next generation of net promoter to increase sales and drive results Larry Freed. Hoboken, New Jersey Wiley, 2013. v, 282 pages illustrations 24 cm Includes bibliographical references ( pages 268-272) and index. Marketing research Statistical methods. Consumer satisfaction. 8434 8434 0 0 0 0 KEM KEM 2014-03-26 0 0000009895 2025-10-12 08:36:21 2025-10-12 OS