TY  - BOOK
TI  - Innovating analytics: word of mouth index--use the next generation of net promoter to increase sales and drive results
SN  - 9781118779484 (cloth)
PY  - 2013///.
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Marketing research
KW  - Statistical methods
KW  - Consumer satisfaction
N1  - Includes bibliographical references ( pages 268-272) and index.
ER  -