HOW THEY STARTED Global Brands  How 21 good ideas became great global businesses 
[Edited by David Lester]  
 - Petaling Jaya  Advantage Quest Publications  2011.  
 - 211 p.  ill.  23 cm. 
<br/><br/><label>ISBN: </label>9789833832019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products