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  <titleInfo>
    <title>HOW THEY STARTED Global Brands</title>
    <subTitle>How 21 good ideas became great global businesses</subTitle>
  </titleInfo>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Petaling Jaya</placeTerm>
    </place>
    <publisher>Advantage Quest Publications</publisher>
    <dateIssued>2011</dateIssued>
    <dateIssued>©2008</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>211 pages illustrations 23 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">[Edited by David Lester] </note>
  <subject authority="lcsh">
    <topic>Brand name products</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Branding (Marketing)</topic>
  </subject>
  <identifier type="isbn">9789833832019</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">  1501</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251012174652.0</recordChangeDate>
    <recordIdentifier>0000023674</recordIdentifier>
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