Everyone's a critic  winning customers in a review-driven world 
Bill Tancer.  
 - 246 pages  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>9781591846383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Consumer confidence.<br/>Mass media and business.