TY  - BOOK
TI  - Everyone's a critic: winning customers in a review-driven world
SN  - 9781591846383
PY  - 2014///
CY  - New York
PB  - Portfolio/ Penguin
KW  - Communication in marketing
KW  - Consumer confidence
KW  - Mass media and business
N1  - Includes bibliographical references
ER  -