Tilt  shifting your strategy from products to customers 
Niraj Dawar.  
 - ix, 228 pages  24 cm 
<br/><br/>Includes index.  
<br/><br/><label>ISBN: </label>9781422187173 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Consumer behavior.<br/>Marketing research.