BLUE OCEAN SHIFT  BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH 
W. CHAN KIM, RENEE MAUBORGNE  
 - 1st edition 
 - xi, 322 pages  24 cm 
<br/><br/>Includes index  
<br/><br/><label>ISBN: </label>9781509832163  RM119.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation