Flip the secret :  Getting people to think your idea is their idea / 
Oren Klaff with Andy Earle.  
 - xii, 238 pages ;  22cm 
<br/><br/><label>ISBN: </label>9780525533948 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology).<br/>Selling--Psychological aspects.