TY  - BOOK
TI  - Flip the secret: Getting people to think your idea is their idea 
SN  - 9780525533948
PY  - 2019///]
CY  - [New York, New York]
PB  - Portfolio/Penguin.
KW  - Persuasion (Psychology)
KW  - Selling
KW  - Psychological aspects
ER  -