Tap :  Unlocking the mobile economy / 
Anindya Ghose.  
 - ix, 230 pages ;  24cm 
<br/><br/><label>ISBN: </label>9789814867009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cell phone advertising.<br/>Consumer behavior.<br/>Mobile commerce.<br/>World wide web--Security measures.