TY  - BOOK
TI  - Tap: Unlocking the mobile economy 
SN  - 9789814867009
PY  - 2017///]
CY  - Cambridge, MA
PB  - MIT Press
KW  - Cell phone advertising
KW  - Consumer behavior
KW  - Mobile commerce
KW  - World wide web
KW  - Security measures
ER  -