Internet marketing :  strategy, implementation, and practice 
David Chaffey ... [et al.].  
 - Harlow, England ;  New York  Financial Times Prentice Hall  2000.  
 - xix,508p.  ill.  25cm. 
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/>Internet marketing fundamentals -- An introduction to internet marketing -- Key internet marketing concepts -- How does the internet work? -- Finding information on the internet -- Internet strategy development -- Internet marketing strategy -- The in ternet marketing plan -- Marketing channels, market structure and the internet -- Internet marketing: implementation and practice -- Creating and building the web site -- Web site promotion -- Relationship marketing using the internet -- Electronic commerce transactions -- Maintaining the web site and measuring internet marketing effectiveness -- Business-to-consumer internet marketing -- the retail example -- Business-to-business internet marketing -- The future of internet marketing. 
<br/><br/><label>ISBN: </label>0273643096 0582381193 9780273643098 9780582381193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet.<br/>Marketing stratâegique. ram <br/>Marketing sur Internet. ram <br/>Internet. swd <br/>Telemarketing. swd <br/>E-commerce. gtt <br/>Internet. gtt <br/>Marketing. gtt