01674nam a2200301Ia 4500 0000002951 20251012174316.0 000203s2000 enka b 001 0 eng 0273643096 0582381193 9780273643098 9780582381193 658.84 INT 2000 Internet marketing : strategy, implementation, and practice David Chaffey ... [et al.]. Harlow, England ; New York Financial Times Prentice Hall 2000. xix,508p. ill. 25cm. Includes bibliographical references and indexes. Internet marketing fundamentals -- An introduction to internet marketing -- Key internet marketing concepts -- How does the internet work? -- Finding information on the internet -- Internet strategy development -- Internet marketing strategy -- The in ternet marketing plan -- Marketing channels, market structure and the internet -- Internet marketing: implementation and practice -- Creating and building the web site -- Web site promotion -- Relationship marketing using the internet -- Electronic commerce transactions -- Maintaining the web site and measuring internet marketing effectiveness -- Business-to-consumer internet marketing -- the retail example -- Business-to-business internet marketing -- The future of internet marketing. Internet marketing. Internet. Marketing stratâegique. ram Marketing sur Internet. ram Internet. swd Telemarketing. swd E-commerce. gtt Internet. gtt Marketing. gtt 889 889 0 0 0 0 KEM KEM 2012-12-07 0 0000002046 2025-10-12 08:34:23 2025-10-12 OS