strategy, implementation, and practice text bibliography e Harlow, England New York Financial Times Prentice Hall 2000 monographic 0 e

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xix,508p. ill. 25cm. Internet marketing fundamentals -- An introduction to internet marketing -- Key internet marketing concepts -- How does the internet work? -- Finding information on the internet -- Internet strategy development -- Internet marketing strategy -- The in ternet marketing plan -- Marketing channels, market structure and the internet -- Internet marketing: implementation and practice -- Creating and building the web site -- Web site promotion -- Relationship marketing using the internet -- Electronic commerce transactions -- Maintaining the web site and measuring internet marketing effectiveness -- Business-to-consumer internet marketing -- the retail example -- Business-to-business internet marketing -- The future of internet marketing. David Chaffey ... [et al.]. Includes bibliographical references and indexes. Internet marketing Internet Marketing stratâegique. ram Marketing sur Internet. ram Internet. swd Telemarketing. swd E-commerce. gtt Internet. gtt Marketing. gtt 0273643096 0582381193 9780273643098 9780582381193 0002 20251012174316.0 0000002951