TY  - BOOK
TI  - Internet marketing: strategy, implementation, and practice
SN  - 0273643096
PY  - 2000///.
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Internet marketing
KW  - Internet
KW  - Marketing stratâegique
KW  - ram
KW  - Marketing sur Internet
KW  - swd
KW  - Telemarketing
KW  - E-commerce
KW  - gtt
KW  - Marketing
N1  - Includes bibliographical references and indexes.; Internet marketing fundamentals -- An introduction to internet marketing -- Key internet marketing concepts -- How does the internet work? -- Finding information on the internet -- Internet strategy development -- Internet marketing strategy -- The in ternet marketing plan -- Marketing channels, market structure and the internet -- Internet marketing: implementation and practice -- Creating and building the web site -- Web site promotion -- Relationship marketing using the internet -- Electronic commerce transactions -- Maintaining the web site and measuring internet marketing effectiveness -- Business-to-consumer internet marketing -- the retail example -- Business-to-business internet marketing -- The future of internet marketing
ER  -