TY  - BOOK
TI  - Break through the noise: the nine rules to capture global attention 
SN  - 9781328618566 (hardcover)
PY  - 2019///]
CY  - Boston
PB  - Houghton Mifflin Harcourt
KW  - Internet advertising
KW  - Viral marketing
N1  - Includes index.
ER  -