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  <titleInfo>
    <title>Category creation</title>
    <subTitle>how to build a brand that customers, employees, and investors will love</subTitle>
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  <note type="statement of responsibility">Anthony Kennada ; foreword by Brian Halligan. </note>
  <subject authority="lcsh">
    <topic>Industrial marketing</topic>
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  <identifier type="isbn">9781119611561</identifier>
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