Getting multi-channel distribution right / 
Kusum L. Ailawadi, Paul W. Farris.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9781119632887 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.
<br/><br/><label>Dewey Class. No.: </label>658.8