00410nam a2200133Ia 4500001001100000005001700011008004300028020001500071020001800086245006600104260003500170300003200205500003900237000000426420251012174731.0  110811s2011    nyuad         000 0 und d  a0982926006  a978098292600004aThe future of marketingbwhat every executive needs to know.   aNew York, NYbMcKinseyc2011.   a120 S.bIll., graph. Darst.  aEinzelaufnahme eines Zeitschr.-H.