000 00700nam a2200217Ia 4500
001 0000025424
005 20251012174825.0
008 230522s2020 mau eng
020 _a9781633694026
040 _aEPU
_beng
_cEPU
_erda
090 0 0 _a658.8/343
_bMAT 2020
245 1 4 _aTHE CONTEXT MARKETING REVOLUTION
_bHow to Motivate Buyers in the Age of Infinite Media
_cMathew Sweezey.
264 1 _aBoston, MA
_bHarvard Business Review Press,
_c[2019]
300 _a257 pages
_c24cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
650 0 _aConsumers' preferences.
650 0 _aContext effects (Psychology)
998 0 0 _a0000012200
999 _c11351
_d11351