| 000 | 01481nam a22003017a 4500 | ||
|---|---|---|---|
| 001 | 23911091 | ||
| 003 | KE | ||
| 005 | 20251217133905.0 | ||
| 007 | cr_||||||||||| | ||
| 008 | 251029b my ||||| |||| 00| 0 eng d | ||
| 010 | _a2024037422 | ||
| 020 |
_a9781394273614 _q(hardback) |
||
| 035 | _a23911091 | ||
| 040 |
_aKE _beng _cKE _erda |
||
| 090 | 0 | 0 |
_a658.8 _bMAR 2025 |
| 100 | 1 |
_aKihn, Martin _eauthor |
|
| 245 |
_aCUSTOMER 360 _bHOW DATA, A1, AND TRUST CHANGE EVERYTHING _cMartin Kihn & Andrea Chen Lin |
||
| 300 | _a1 online resource | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index | ||
| 520 | _a"The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense." | ||
| 650 | 0 |
_2Customer services _xTechnological innovations |
|
| 650 | 0 | _a Artificial intelligence | |
| 700 | 1 |
_aChen Lin, Andrea _eauthor |
|
| 942 |
_2ddc _cBOK _n0 |
||
| 999 |
_c12262 _d12262 |
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