000 00757nam a22002537a 4500
001 12593
003 KE
005 20260120094816.0
008 260120t20172017nyu|||||||||||||| ||eng||
020 _a9780316314046
040 _cKE
082 0 4 _223
_a658.8
100 1 _aKim, W. Chan
_eAuthor
245 1 0 _aBLUE OCEAN SHIFT
_bBEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
_cW. Chan Kim, Renée Mauborgne.
260 _aFirst edtion
264 1 _aNew York
_bHachette Books
_c[2017]
300 _a xi, 322 pages
_billustrations
_c24 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
650 0 _aNew products.
650 0 _aMarket segmentation.
942 _2ddc
_cBOK
_n0
999 _c12593
_d12593