000 01588nam a2200445 i 4500
001 KE
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008 160506t20142014nyu e 001 0 eng d
020 _a9780071826594
_qhardback
_cRM101.10
039 9 _a201605061402
_bVLOAD
_c201410131110
_dmarsila
_c201409120935
_dfaezah
040 _aKE
_beng
_cKE
_erda
041 _aENG
049 _aklp
090 2 0 _a658.872 TRA
_b2014
100 1 _aMorace Christopher,
_eauthor.
245 1 0 _aTransform :
_bHow Leading Companies Are Winning with Disruptive Social Media /
_cCHRISTOPHER MORACE, SARA GAVISER LESLIE
264 1 _aNew York :
_bMcGraw-Hill Education,
_c2014
264 4 _c©2014
300 _a240 pages ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index
520 _aMorace outlines the strategic steps every leader must take in order to compete in today's constantly shifting business landscape.
650 1 0 _aSocial media
_xMarketing
650 2 0 _aInternet marketing
650 2 0 _aSocial media
_xManagement
700 1 _aLeslie, Sara Gaviser,
_eauthor.
942 _2ddc
_cBOK
_n0
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