000			01008nam a2200205Ia 4500
001			0000000137
005			20251012174252.0
008			051102s2006 njua b 001 0 eng
020			_a0131873709 (hardback : alk. paper)
020			_a9780131873704
050	0	0	_aHF5415.2 _b.M35543 2006
090	0	0	_a658.83 _bMAR _c2006
245	0	0	_aMarketing metrics _b50+ metrics every executive should master _cPaul W. Farris ... [et al.].
260			_aUpper Saddle River, N.J. _bWharton School Pub. _cc2006.
300			_axvi, 359p. _bill. _c25cm.
504			_aIncludes bibliographical references (p. 335-337) and index.
505	0		_aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Mark eting and finance -- The marketing metrics x-ray.
650		0	_aMarketing research.
650		0	_aMarketing _xMathematical models.
999			_c182 _d182