000			00584nam a2200181Ia 4500
001			0000000062
005			20251012174358.0
008			010214s2002 maua b 001 0 eng
020			_a0070275475 (alk. paper)
043			_an-us---
090	0	0	_a658.802 _bLEH _c2002
245	1	0	_aAnalysis for marketing planning _cDonald R. Lehmann, Russell S. Winer.
250			_a5th ed.
260			_aBoston, Mass. _bMcGraw-Hill Irwin _cc2002.
300			_axii,256 p. _bill. _c23cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _zUnited States _xManagement.
999			_c2272 _d2272