000 00629nam a2200181Ia 4500
001 0000000131
005 20251012174400.0
008 040324s2005 njua b 001 0 eng
020 _a0131411683
050 0 0 _aHC79.H53
_bM64 2005
090 0 0 _a620.0068
_bMOH
_c2005
245 1 0 _aMarketing of high-technology products and innovations
_cJakki Mohr, Sanjit Sengupta, Stanley Slater.
250 _a2nd ed.
260 _aUpper Saddle River, N.J .
_bPearson/Prentice Hall
_cc2005.
300 _axx, 450p.
_bill.
_c25cm.
504 _aIncludes bibliographical references and index.
650 0 _aHigh technology industries
_xMarketing.
999 _c2324
_d2324