| 000 | 00946nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 0000000329 | ||
| 005 | 20251012174403.0 | ||
| 008 | 070206s2007 si a b 001 0 eng d | ||
| 020 | _a0470821329 | ||
| 020 | _a9780470821329 | ||
| 050 | 0 | 0 |
_aHF5415 _b.D366 2007 |
| 090 | 0 | 4 | _a658.8 |
| 245 | 1 | 0 |
_aMeasuring marketing _b103 key metrics every marketer needs _cJohn Davis. |
| 260 |
_aSingapore ; _aHoboken, NJ _bJohn Wiley & Sons (Asia) _cc2007. |
||
| 300 |
_axvii, 408 p. _bill. _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing _xEvaluation. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttps://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttps://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html |
| 999 |
_c2419 _d2419 |
||