| 000 | 00647nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 0000002461 | ||
| 005 | 20251012174426.0 | ||
| 008 | 990129s1999 enka b 001 0 eng d | ||
| 020 | _a0077094379 | ||
| 020 | _a9780077094379 | ||
| 050 | 1 | 4 |
_aHF5415 _b.L2625 1999 |
| 090 | 0 | 0 |
_a658.8 _bLAN _c1999 |
| 245 | 1 | 0 |
_aEssentials of marketing _btext and cases _cGeoffrey Lancaster, Lester Massingham. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aNew York _bMcGraw-Hill Pub. Co. _cc1999. |
||
| 300 |
_avii, 539 p. _bill. _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 999 |
_c3180 _d3180 |
||