| 000 | 00596nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | 0000002462 | ||
| 005 | 20251012174426.0 | ||
| 008 | 980708s1998 enka b 001 0 eng d | ||
| 020 | _a0077094379 (pbk.) | ||
| 020 | _a9780077094379 (pbk.) | ||
| 090 | 0 |
_a658.8 _221 |
|
| 245 | 1 | 0 |
_aEssentials of marketing _btext and cases _cGeoffrey Lancaster, Lester Massingham. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon _bMcGraw-Hill _c1998. |
||
| 300 |
_avii, 539 p. _bill. _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 999 |
_c3181 _d3181 |
||