000 00588nam a2200205Ia 4500
001 0000005251
005 20251012174436.0
008 060907s2006 cc a b 000 0 eng d
020 _a9629962403
020 _a9629962799
020 _a9789629962401
020 _a9789629962791
050 4 _aHF5415
_b.Q83 2006
090 0 0 _a658.8
_bQUE
_c2006
245 1 0 _aReadings in modern marketing
_cJohn A. Quelch.
260 _aHong Kong
_bChinese University Press
_cc2006.
300 _axii, 755 p.
_bill.
_c24 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing.
999 _c3524
_d3524