000 00590nam a2200205Ia 4500
001 0000006323
005 20251012174450.0
008 710921s1971 nyua b 001 0 eng
020 _a0030791057
043 _an-us---
050 0 0 _aHF5415
_b.R554
090 0 0 _a658.8
245 1 0 _aInnovative behavior and communication
_c[by] Thomas S. Robertson.
260 _aNew York,
_bHolt, Rinehart and Winston
_c[1971]
300 _axiv, 331 p
_billus
_c24 cm.
504 _aBibliography: p. 295-320.
650 0 _aDiffusion of innovations.
650 0 _aMarketing.
650 0 _aNew products.
999 _c4101
_d4101