000 00857nam a2200277Ia 4500
001 0000008135
005 20251012174502.0
008 830729s1984 njua b 001 0 eng
020 _a0135579279
020 _a0135580242
020 _a9780135579275
020 _a9780135580240
050 0 0 _aHF5415.13
_b.K64 1984
090 0 0 _a658.821
_bKOT
_c1984
245 1 0 _aMarketing management :
_banalysis, planning, and control
_cPhilip Kotler.
250 _a5th ed.
260 _aEnglewood Cliffs, N.J.
_bPrentice-Hall
_cc1984.
300 _axxi, 792 p.
_bill.
_c25 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
650 0 7 _aMarketing.
_bswd
650 0 7 _aMarketingmanagement.
_bswd
650 1 7 _aManagement.
_bgtt
650 1 7 _aMarketing.
_bgtt
830 0 _aPrentice-Hall series in marketing.
999 _c4509
_d4509