000 00673nam a2200229Ia 4500
001 0000008136
005 20251012174502.0
008 841119s1984 enka 001 0 eng
020 _a0135580242 (pbk.)
020 _a9780135580240 (pbk.)
050 1 4 _aHF5415.13
_b.K68 1984
090 0 4 _a658.8
_219
245 1 0 _aMarketing management :
_banalysis, planning, and control
_cPhilip Kotler.
250 _a5th ed.
260 _aLondon
_bPrentice-Hall
_cc1984.
300 _axxi, 792 p.
_bcol. ill.
_c24 cm.
500 _aIncludes index.
500 _aPrevious ed.: 1980.
650 0 _aMarketing.
653 _aMarketing
830 0 _aPrentice-Hall series in marketing.
999 _c4510
_d4510