000 00749nam a2200265Ia 4500
001 0000013226
005 20251012174624.0
008 721205s1972 ne bs 001 0 eng
020 _a0444103902
020 _a0720431808
020 _a9780444103901
020 _a9780720431803
050 0 0 _aHF5821
_b.S413
050 1 4 _aHB51
_b.F52 no. 80
090 4 _a659.1
090 0 0 _a338.4/7/65910973
_218
245 1 4 _aThe economics of advertising.
260 _aAmsterdam,
_bNorth-Holland Pub. Co.
_c1972.
300 _axiii, 312 p
_c23 cm.
504 _aBibliography: p. 291-301.
650 0 _aAdvertising.
650 6 _aPublicitâe
_xAspect âeconomique.
650 7 _aPublicitâe.
_2ram
830 0 _aContributions to economic analysis
_v80.
999 _c7450
_d7450