000			00558nam a2200181Ia 4500
001			0000002463
005			20251012174314.0
008			091213s1999 uik 000 u eng d
020			_a0077094379 (pbk)
020			_a9780077094379 (pbk)
090		4	_a658.8 _221
245	0	0	_aEssentials of marketing _btext and cases _cGeoff Lancaster, Lester Massingham.
250			_a3. ed.
260			_aLondon _bMcGraw-Hill _cc1999.
300			_avii, 539 s. _bill. _c25 cm.
500			_aPrevious ed.: 1993.
504			_aIncludes bibliographical references and index.
999			_c809 _d809