000			01528nam a2200193Ia 4500
001			0000023493
005			20251012174647.0
015			_aGBA1-W8832
020			_a007137549X (acid-free paper)
090	0	0	_a658.800973 _bTEL _c2002
092	0		_a658.800973 _bTel
245	1	0	_aWill & vision _bhow latecomers grow to dominate markets _cGerard J. Tellis and Peter N. Golder.
260			_aNew York _bMcGraw-Hill _cc2002.
300			_axv, 340 p. _bill. _c23 cm.
504			_aIncludes bibliographical references (p. [315]-330) and index.
520			_aBusiness professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in-depth research on market entry and new product markets. Case studies of market leaders including Microsoft, Intel, Hewlett-Packard, Fede ral Express, Procter & Gamble, and Charles Schwab, along with analyses of archival reports, show how five key drivers--vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage--have remained remarkably similar from the nineteenth century to today. The authors contrast the behavior of firms that endured as leaders with those that had as good as or a better chance to do the same. And, most importantly, they show how firms today can follow the examples of long-term market leaders to seize substantially greater market share regardless of the cost or complexity of their products.
650	0	0	_aBrand name products _zUnited States.
650	0	0	_aMarketing _zUnited States.
999			_c8288 _d8288